Meet the Team: Luke, The Ops Guy
Rugged Wellness MN is more than just a mobile sauna - our mission is to inspire others to seek wellness through adventures that challenge their mind, body, and soul - and a great way to do that is with the mobile sauna and ice water immersion.
In an interview with one of our co-founders, Luke, learn more about Rugged Wellness MN and why we do what we do!
What do you love most about sauna?
It’s one of few places where time seems to slow down. It’s impressive how long one minute lasts when you’re sitting at 170 degrees and it’s almost time for a cool down. It’s also a tech free place for me, so it’s a little “off-grid” oasis.
In your opinion, when is the best time of year to sauna?
Anytime! Each season has its perks.
What exactly do you do at Rugged Wellness MN?
I’m involved with operations (source and chop wood, prep sauna for use, general maintenance), logistics (delivery, scheduling), brainstorming, and customer service.
“It’s about doing tough things to live a healthy life. Get comfortable with the uncomfortable. “
What inspired you to start Rugged Wellness MN?
Listening to and researching Wim Hof and his method. His perspective inspired my curiosity about healthy discomfort. After practicing intense breathwork and cold water immersion, I started to explore the benefits of heat exposure as well. It wasn’t long before I was encouraging friends, family, and neighbors to join us. We started to see and feel the benefits of cold and heat exposure and wanted to start something to build community and get more people involved.
How did you come up with the name, Rugged Wellness MN?
We knew our focus was on taking control of our health and it was paired with doing things that were accessible, tough, and uncomfortable. The brainstorming began and I started adding names/ideas to my cell phone notes section. After dozens of name ideas, we landed on Rugged Wellness because it captured what we were feeling and envisioning - doing tough things and overcoming them makes us feel confident, mindful, and well.
How does Rugged Wellness MN do it differently than others?
The mobile sauna culture is heating up, and we are glad to be a part of the movement. Our mission has a reach broader than sauna. Rugged Wellness is about building healthy, hardy, and happy communities by providing and instigating accessible and sometimes uncomfortable ways to improve wellness.
Luke setting up the ice water immersion tank at our Yoga, Sauna + Ice Bath, & Cider event.
What is your favorite quote?
“Very little is needed to make a happy life; it is all within yourself in your way of thinking.” - Marcus Aurelius, Meditations
What do you do to recharge your body?
- Any kind of movement; biking, running, water skiing, etc.
- Building and maintaining relationships with family and friends.
- Learning new things.
- And, SAUNA of course!
We LOVE our Ops guy, Luke! Are you just dying to meet him after reading his interview? Book the mobile sauna for your next birthday, staycation, or weekend with friends, and he will deliver it to your driveway with a smile.